Architects and real estate agents often fish in the same body of water for different industries, but they need a very different approach when it comes to their own web presence. It is important that you perfectly capture the current zeitgeist, present it and at the same time remain as timeless as possible in order to make a name for yourself. And it has never been more important to use a website for this, as it has long been the case today.
Why architects and real estate agents need a website
In both cases, the following applies: The website is the place where potential customers and clients first turn up to get a first impression. The information and references displayed there have a decisive influence on your own success. So if you fail to start your own website with a suitable web design, your career will be handicapped.
After all, it is often projects that will cost several thousand euros. You don’t want to trust a partner who can’t do it justice. A website is therefore just as relevant as ready-made 3D models that are submitted to apply for a project. It is not uncommon to say today that companies do not start with founding, but with their own homepage.
What should be on the website?
Good website design enables visitors to find the information they want. You can also contact us here if you would like to find out more. This not only requires the correct layout of the content as well as easy access to communication options with which both potential and current customers can get in touch with their own company.
Functionality should therefore meet a pretty exterior. If you then focus on the textual content, you will quickly find that this will have a positive effect on your own Google rankings.
Good photos are important
It is important for real estate agents as well as architects that attractive photos are used that appeal to the visitor on an emotional basis. You should always be aware of who your own target group is and also meet their needs. So if you’ve focused on the healthcare industry, that should be clear. If it is private individuals to whom you are available, changes to the content may have to be made. Here, for example, sales figures or previous projects are not important, but the conveyed feeling that they will be helped to pure happiness.
Accordingly, there is no uniform formula according to which the website should be designed. You have to deal clearly with the target group and then use this information to build the page piece by piece.
Note the website on the business card
In hardly any other industry do you hand out as many business portfolios or business cards as in the real estate industry. It is therefore particularly important to maintain a uniform corporate directory and to list the individual addresses and user names (from social media!) On the business card.
In addition, in times of the GDPR, your own website can be perfectly combined with business documents. For example, because the data protection declaration is provided here and reference is made to it in the footer of a printed document.
Why use WordPress?
WordPress makes it relatively easy for the operator of the site to create an attractive website that is always based on the latest technical standards. Updates come all by themselves, the blog is then gradually filled and search engine optimization takes place almost by itself if you don’t neglect high-quality content.
In addition, as an architect or real estate agent you will not put your focus on the side, but will instead take care of your clients. Means that you will sometimes work with freelance service providers and they can then easily be provided with rights through the different user roles of WordPress , without having to worry about your own site.