Precisely because companies have begun to understand how important search engines are to reach their consumers, they have been designing platforms that can get better rankings.
Studies state that 75% of users who visit a website through a search engine do not go beyond the first page.
Therefore, positioning among the first search results becomes fundamental; for this reason, you cannot miss the 5 benefits of using Google Ads.
Google far exceeds the absolute majority in the online browser market, thanks to the fact that 58.64% of users use Chrome, almost three times more than 18.95% of Internet Explorer or 11.79% of Firefox.
In this sense, Google is the most used Internet search engine by users.
To build on this success, Google created Google Ads as a tool to monetize all this traffic, based on paid ad campaigns in search engines.
What is Google Ads?
It is an online advertising tool that helps businesses connect with their customers. Ads appear alongside search results when a person searches Google using a keyword that refers to sponsored content.
In other words, when a user enters a particular term in Google, the search engine automatically generates among the first results, advertisements that are activated with the keywords used by it.
Google Ads works through a PPC (pay per click) business model, that is, it charges companies that use the service every time a person accesses their website by clicking on the ad.
What are the main benefits of using Google Ads?
The main benefits of using Google Ads are:
1) It allows you to connect with your target audience
When you create an ad in Google Ads, this platform gives you the opportunity to segment by interests, language and geographic location (country or region) in order to target your ads to the public What do you desire.
In addition, it also allows you to segment your advertising by keywords, devices used to browse the internet, and the times of the day when you think your ad will have the greatest impact.
This, without a doubt, is a big plus.
Firstly because your ad attracts the right readers and secondly, because it adapts to the interests and characteristics of the buyers and your person.
Campaigns work best when they are geolocated, targeted and concrete.
2) Fits Your Budget
While Google Ads works as a paid advertising platform, you are in total control over your budget.
Both you and your marketing team have the freedom to choose based on your goals and investment capacity.
This is also possible because the ads in Google Ads do not require a minimum investment.
This platform only charges for each click made on the ad , so what you are really paying for is the visit and tour through the website.
3) Show your campaign statistics and data
One of the most important benefits of Google Ads is that it provides you with real-time data on the performance of your ads and personalization options to track and measure all your campaigns through a control panel.
It allows you to configure and track goals more closely to calculate your KPIs (Key performance indicators) and measure campaign effectiveness.
At the same time, it shows statistics on the traffic your ad received, the conversions obtained and the keywords with the most searches.
In addition to the above, Google Ads also allows you to run multiple campaigns at the same time and progressively improve results.
4) Direct Traffic
When you develop a pay-per-click campaign in Google Ads, you are attracting the target audience directly to your content.
There are no middlemen when it places you in the top search results.
Users will be able to consider you their first option and access your website more easily.
This way you are driving traffic directly to your page.
Of course, the title, description, and call to action you use to attract that audience play an important role in this process. As such, it can be worth partnering with an expert company or individual to help you choose the right approach and make the most of any digital marketing campaign.
Working with a company that offers support and expertise regarding Google Ads PPC, for example, will not only save you time but also help you reach a wide community of potential customers and effectively grow your business.
5) Official training and certification
Google takes care that its users know how to use their tools correctly.
So he designed a free online certification in Google Ads where anyone can:
- log into
- be trained according to the characteristics of this platform
- undergo a test that validates your knowledge internationally.
So Google not only gives you the opportunity to use its platform, it also teaches you how to get the most out of it.
There is no formula for ad success, every company, campaign or ad has different characteristics where some circumstances overlap with others.
The key is to monitor the results and analyze which things are succeeding and which are not.