Google Adwords Search Network: Search Engine Marketing
Adwords is Google’s advertising platform that allows you to reach users on the search results pages at the exact moment they are looking for what the company has to offer both in terms of product and service.
Google and its search partners cover almost 95% of the daily searches of the entire internet both through the search engine and the tools Images, News, Maps and Shopping: “To google something” is a synonym for “looking for something online”.
It is important to distinguish between organic search (search results calculated with PageRank or Google’s indexing and raniking algorithm) and paid search (relevant ads shown near organic results).
Adwords Research Network only concerns the second type of research, that is the paid one.
The main advantage of Google’s paid ads (which contain a title, a description, a display URL and a destination URL) is to be able to contextualize highly relevant ads during the actual search activity of a user.
This is why it is preferable to use a specific keyword such as: “new product / service name milan brand name” rather than a generic one such as: “milan product name”.
Adwords Rete Ricerca is therefore the optimal solution for carrying out Push-type marketing campaigns: the user is already looking for us and we are happy to be found because we are relevant and therefore useful for him.
Google Adwords Display Network: Branding Awareness
Adwords Display Network is a set of partner websites of Google and specific websites (including Google Finance, Gmail, Blogger and YouTube) that serve ads that are relevant to the topics of the sites themselves or to the interests of the users who are there. browsing.
Using precise targeting methods to reach interested audiences, Adwords Display Network allows you to advertise on well-known websites or promote activities with images and videos reaching a wide range of customers with broad interests. You can use different types of ads:
- Text ads: They contain a title, description, display URL and destination URL exactly like those of the Adwords Search Network . However, those of Adwords Display Network differ in that they are shown to the user when viewing certain content on the subject;
- Display ads: Featuring illustrations, in addition to publishing a text message, they visually highlight the advertiser’s brand and colors;
- Multimedia ads: Rich in animations and interaction, they allow you to promote products and services with captivating graphic and animated methods;
- Video ads: They are real video commercials (such as television ads) that can be published on particular sites such as YouTube. YouTube, the second largest search engine in the world, is in fact part of the Adwords Display Network.
The strength of Adwords Display Network lies precisely in the possibility of sending a relevant message to the user, in a multimedia way, just while you are getting information on a site of the Display Network on topics related to the site you want to promote.