Since 2020, we’ve seen a boom in e-commerce, and we can expect more internet entrepreneurs to open online shops.
But with so many entrepreneurs jumping in, the competition becomes fiercer. No matter how good your products are, you must know how to sell them.
This short guide will show you the best sales styles for your e-commerce store.
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Follow the steps in this guide, and you’ll have no problem chasing ahead of your competition.
Here’s what you need to do.
Your first step should be to use a PIM solution to promote your products across social media. The best platforms to promote your products are Instagram and TikTok. You can use the ‘reels’ feature on both platforms to showcase short product demonstrations.
Instagram gives you the added benefit of creating permanent posts. Use these posts to share different angles for each product. Write a detailed product description in the caption.
Make sure you create a business profile on each social media platform. Your customers should be able to contact you via the platform.
Create an Affiliate Program
One of the fastest ways to increase sales is to create an affiliate program for your existing customers.
With this selling technique, your customers promote your products for you. If they sell your products, they’ll earn a small commission. This gives them a great incentive to do your marketing for you!
Make sure you make your affiliate commission at most ten percent. You want to keep as much of the profits as possible. But try not to make it as low as one or two percent.
Get Reviews and Testimonials
The final step is to collect reviews and testimonials from your customers. After you make a sale, note down the customer’s email address.
After three days of them receiving their order, send them an email. Ask them to leave a review of their order.
You can use an online service to collect testimonials. This lets your customers write reviews or create video or audio testimonials.
The more reviews you get, the easier it is to build product credibility.
Of course, you have to expect that you’ll get the occasional negative review. If so, respond to the customer on how you can help them.
Even if they aren’t satisfied with your product, they’ll be happy that you responded. This shows that you’re always eager to improve your products and store.
It also shows that you take your virtual selling skills seriously.
Use These Sales Styles
These are the most important sales styles to consider for your e-commerce store.
Start by using PIM services for online selling and promoting your products on social media platforms like Instagram and TikTok. Next, you want to create an affiliate program, so customers can promote your products. Lastly, collect customer reviews and testimonials and always respond to negative reviews to show you care about customers’ experiences.
Ready to build your empire? Check out our other business tips on our blog.
