Nowadays, beauty salons of all kinds need their own website in order to assert themselves against the competition. Since there are a few things to consider visually and in terms of content, you should use a relevant theme hairdressers. These are always specially tailored to the target group and are then individually adapted to your own business.
Why Beauty Companies Need a Website
In principle, the same principle applies here as in all other industries: in the eyes of many potential customers, whoever cannot be found online simply does not exist. This can usually be done very easily with WordPress.
What should be on the website?
If there is scheduled customer traffic, a plug-in should be used that enables bookings and appointments. A payment function is also conceivable under certain circumstances if special products are required for the salon session that have to be paid for in advance. WordPress can then be ideally combined with the WooCommerce shop extension.
Themes that specialize in beauty salons and hairdressers are often very photo-heavy and therefore have large images that often stretch across the entire screen. Here, free stock images are used first, which should definitely be exchanged for your own. Basically, this is of course advantageous for the website operator, because it gives you an optimal opportunity to show a few references. Since the beauty sector is often about services that address the customer on a personal, if not even intimate, level, it is important to take the route to emotional web design here.
Services at a glance
Similar to a restaurant, a service provider from the beauty industry usually offers their services in list form for retrieval. In this way, customers already know in advance which offer they can use here and, in the best case, can already calculate a price. With complex pricing, it pays to rely on a computer. For example in the hairdressing sector, where hair length, treatments and special services (dyeing, cutting, washing, …) have to be calculated. There are also numerous useful plugins for this in the WordPress database.
Finally, in a larger team, you can briefly introduce the individual employees. Not much space is required here, so there is no real résumé to appear. As a rule, a picture with a name is sufficient so that future customers can identify with being served in the salon. Especially nowadays it is important to use such methods in order to build customer trust.
OnePager ideal for the beauty industry
The websites of spas, hairdressers and beauty salons often have very little content because the homepage is a digital business card. A blog is therefore usually not set up, as there is not enough time for this in addition to the main business. Local SEO is then accomplished through other methods, such as Google My Business. This means that a so-called OnePager is ideally suited as a theme for this industry. This is a page structure that is only on the start page and does not go into any other sub-pages.
Why use WordPress?
WordPress makes it easy to build a simple website. Homepage builders often promise that you can create a beautiful page with just a few clicks, but the reality is usually different. In addition, there is a huge community behind WordPress that creates many different themes and useful plugins.
Regular updates ensure that a layout with large images still remains modern and fast-loading. Security is also not to be underestimated, because in the case of other content management systems it is often much more difficult to stay up to date with the latest technology due to the smaller community.
WordPress themes for hairdressers and co
Soon you will find my recommendations for suitable WordPress themes for hairdressers, spas and beauty salons here. Until then, you can browse the list of the best WordPress themes , which include Enfold or the popular Divi theme . With all of the recommended WordPress themes, you can create a good and successful website.