Lifestyle influencers are a growing force in the business world. In 2017, lifestyle influencer revenue was $1 billion and is expected to grow by more than 20% per year through 2022. That’s about $2 billion annually. The study also predicted that as many as 1 million people would be hired to work with these influencers on sponsored content in the next five years.
Lifestyle Influencers – Who Are They
A lifestyle influencer builds an audience around their life or interests. Their followers are loyal, often coming back for daily updates. This means they’ve created a strong connection between themselves and their following. These people have become essential in helping shape consumers’ perceptions of brands. According to The State of Marketing, “Influencer marketing-generated almost twice as much ROI as traditional forms of advertising.”
A person could fall into so many different types of lifestyles, which makes it easier for them to find an audience and make money from their lifestyle. These lifestyle influencers can be anyone—a fashion blogger, foodie, beauty guru, photographer, travel expert, fitness enthusiast, the list goes on.
Here Are Top 6 Lifestyle Influencer Trends to Look Out for In 2023
Trends are constantly changing and evolving, especially regarding social media trends. As new platforms pop up, old ones fade away, and technology improves, we’re continually seeing changes in what works and what doesn’t. It’s hard to know exactly where things will go in the future, but we can look at some of the current trends and predict where they might go.
1. More Personalized Content
People love authenticity, and if you want your fans to trust you, you need to show them the real you. We can expect to see more personal images being shared online in the future. People like seeing the faces behind the blogs and YouTube channels because it gives them a sense of connection. If you can connect with your audience in this way, then they’ll stay loyal to you.
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2. More Focus on Video
With all the new video apps out there, including Snapchat and Instagram stories, it’s no wonder video is becoming a bigger part of our lives. People love videos that showcase a unique perspective. Whether going on a hike or hosting a party, try recording yourself and posting it online. People will enjoy watching your day-to-day activities.
3. More Use of Artificial Intelligence (AI)
We’re starting to see AI play a larger role in the online space. With so many influencers out there, it can be challenging to keep track of them all and know who’s worth paying attention to and who isn’t. We can expect to see AI technology being used to curate content and help us discover who’s influential.
4. More Focus On Collaboration
Collaboration is another way to gain exposure. Many influencers collaborate with other businesses to create unique content together. This allows both partners to reach a wider audience while working toward a common goal.
5. More Relevance
Everyone wants to share photos and videos to get attention, but that doesn’t mean you should post whatever you want. You need to make sure that everything you choose to share has a purpose. Lifestyle influencers are focused on creating posts that resonate with their followers, and they won’t hesitate to delete an image or video that didn’t work.
6. More Focus on Creating a Community Around Your Brand
Many lifestyle influencers have found success because they’ve built a community around their brand. If you want to do the same, you need to build relationships. Start by interacting with your audience. Ask questions, answer theirs, and be available to chat whenever possible.
Lifestyle influencers aren’t going anywhere any time soon. If you want to join them, it’s easy to get started. They can help you build your brand awareness and drive sales to your business. All you need to do is find your niche, grow your following, and start sharing content that resonates with your audience.